Reaching out the consumer is a must to a brand. Because when the consumers feel involved with the brand, there are possibility they would be loyal. By the campaign "Tidur Sesukamu", Laurier as a sanitary napkin provider wanted to telling their consumer that their products have a good quality. Also they wanted their consumer to have an engagement with the brand by uploading their sleep position photo to the website provided by Unictive Media. Engage with your customer and see what they can do for you!
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