Taste of Italy
McDonald's is one of the biggest fast food restaurant in the world. Since have many competitors, McDonald's competing by creating new menu to give their consumer new experience. One of it was by providing italian menu. To make it more interesting, Unictive Media helped them to develop mobile application. Besides customers can try Italian taste burgers, they could also join the challenges and win the ticket to Italia. Integrated system between the application and Instagram could make the brand campaign go viral rapidly!
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